Platform Strategy

How to unlock the power of communities and networks to grow your business

Published by Routledge in early 2017

Pre-order now

Platform Strategy translates the complex management and economic models behind commercial platforms such as Uber, airbnb, Etsy and eBay into a practical guide for business.

Platform-powered businesses have grown exponentially in the last ten years and replaced many traditional firms.

Developing a platform-based business involves learning new management rules and learning a new basis for competing with other platforms and with traditional businesses.

Endorsements

The Authors

Benoit Reillier

FOUNDER AND MANAGING DIRECTOR

Benoit Reillier is the Managing Director of Launchworks. He specialises in strategy, training, and innovative business models and ecosystems, including multisided platforms. Benoit has been advising the boards and senior management teams of blue chip companies, regulators and governments for more than 20 years.

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Laure Claire Reillier

FOUNDER AND DIRECTOR

Laure Claire Reillier is a Director at Launchworks. Formerly a senior executive at eBay Europe, she has 20 years experience in developing, managing and marketing products and services for digital, e-commerce, and platform companies. Laure Claire also has extensive experience in B2B, B2C and C2C marketing.

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Table of contents

 

I – Introduction to platform businesses

II – The meteoric rise of platform businesses

III – What is a platform business?

IV – Economic characteristics of platforms

V – Platforms as business models

VI – Platform-powered ecosystems

VII – Lifestages of platforms: Design

VIII – Platform ignition: proving the concept

 

 

IX – Platform scaling: reaching critical mass

X – Platform maturity: defending profits & growth

XI – Platform Pricing

XII – Trust, Governance & Brand

XIII – Platforms, regulation and competition

XIV – Competing against platforms

XV – The future of platforms

Published by Routledge in early 2017

Available to Pre-order on Amazon now

PRE-ORDER NOW